Skills Shortage in the Online Sector
By Gary Mullen
Due to unprecedented growth in the online sector in Ireland - it is estimated that Internet Advertising in this country is expanding by between 40 and 60% per annum. Many companies are now looking at expanding their traditional marketing teams to hire online specialists to work with external agencies to manage and create digital marketing strategies.
As a specialist media and marketing recruitment company, we are seeing that many traditional marketers are slow to adapt to online even though the market is showing a big demand for these skills at present.
It is a very exciting time to be involved in the online environment and the Interactive Return seminar www.searchmarketingworld2007.com is as important for marketing candidates who are interested in expanding their skills base as it is for companies who are planning their online marketing strategy. We have seen a great surge in online marketing recruitment and we believe that this year will definitely be the year when the online marketing sector goes truly mainstream.
Interactive Return