Search Marketing Campaign Manager Features

  • My Search Engine Ranking - allows you to monitor the visibility of your website for the keywords most important to your business. Organic and sponsored listings are monitored and reported on a daily basis. This data is used to determine the Interactive Return Visibility metric (IRV), which is a measure of the online visibility of your website for the keywords/engines selected.

  • My Sponsored Listings - allows you to monitor and report on sponsored listings campaigns in multiple search engines, all within a single interface. Google AdWords, Yahoo! Search Marketing and MIVA campaigns can be monitored. Detailed reports including impressions, clicks, click-through rates, cost per click and conversions are provided.

  • Keyword Research Tool - allows you to research the actual number of searches completed in some of the major global and regional search engines. Click here to demo the tool.

  • Spider’s View - simulates a visit to a website page by a search engine spider and shows you a view of that page as seen by the search engine. The webpage’s meta data, content and links are shown. Click here to demo the tool.

  • Search Engine Ranking Tool - provides ad hoc reporting on the online visibility of any website for any set of keywords in approximately 50 different search engines, including all the major .com engines and the primary regional engines for most European markets. Click here to demo the tool.

  • Link Popularity Tool - allows you to monitor the number of inbound links to your website and to the websites of your competitors. Click here to view the tool.

  • Pages Indexed Tool - calculates the number of pages from your website that are included in the indices of some of the largest search engines in the world. Click here to demo the tool.

  • Link Checker Tool - allows you to quickly test a page to ensure that no dead links are present.

  • Website Analyser - provides a comprehensive report on the search engine friendliness of a webpage. Click here to demo this tool.

  • Reporting - Search Marketing Campaign Manager allows you to produce customised, user-friendly reporting in HTML, Word and Excel formats.

  • Search Engines Supported - Search Marketing Campaign Manager supports all major seach engines. It also reports on regional engines from Ireland, UK, France, Germany, Italy, Spain, Canada, Australia and Holland.