Resources
Please find links below to other valuable sources of information regarding Search Engine Marketing:
General Online Marketing
Contains solutions, advice, resources, opinions and statistics for online marketers.
Reports and analyses on e-business, including advertising & marketing, Internet usage, telecommunications and e-commerce.
Capella Interactive Media Agency
Capella Interactive is a media planning and buying agency dedicated targeting and obtaining solid results, maximizing your return on investment.
Search Engine Marketing
Search Engine Marketing resource, including forums, blogs, newsletters and tips and tools for Search Engine Marketing.
Search Engine Optimisation advice, including tips, forums, case studies and articles from SEO expert, Jill Whalen.
This guide provides search engine news, information on Search Engine Marketing, Internet search engines, and search engine books and services.
Newsletter and online resource for webmasters looking for practical information and useful applications to enhance their website.
Download the Search Engine Relationship Chart, the SEO Code of Ethics and other optimisation information.
Provides regularly updated articles, blog and reports, as well as Search Engine Marketing resources and tools.
SEO24 covers all aspects of search engine optimisation news and offers opinions on the fast changing world of search engine positioning.
SEO Tools
Provides a wide range of Search Engine Optimisation tools, as well as other web tools. Also has SEO tutorials, articles and forums.
Search Engine Marketing knowledge base, Search Engine Optimisation tools and SEO information.
Provides SEO articles, white papers and numerous tools, as well as an SEO newsletter.
Display Advertising
Supplier of digital advertising in Ireland, with a representative portfolio of the total online population in Ireland.
Promotes Internet advertising and sponsorship opportunities to both clients and agencies.
Online ad sales agency, representing sites such as TimesOnline, Expedia and CD Wow.
Email Marketing
Free monthly email newsletter offering relevant news, marketing articles and best-practice tips for permission-based email marketing.
Advice and opinions from ClickZ experts on all aspects of email marketing campaigns, including delivery, optimisation and strategies.
Interactive Prospect Targeting
Information on opt-in and permission-based direct marketing, including the free Big Book of Email Marketing.
Usability
Website from Jakob Nielsen with reports and expert information on web and internet usability.
Newsletter and articles on usability and how to make websites easier for users to interact with.
Usability & User Experience Community
A forum for promoting the practice of usability, with in-depth information on applying usability design and techniques.
Website Design & Development
Provides the latest Internet technology for web design and development, including resources, tools, articles and tutorials.
Driving the web forward by introducing web standards and technologies.
Promoting CSS-based design, creating accessible websites.
Provides free tutorials on all things to do with web-building, from basic HTML and XHTML to advanced XML, SQL, Database, Multimedia and WAP.
Online Marketing Recruitment
Recruitment company specialising in providing high quality personnel for marketing, media, advertising, design and sales roles in Ireland.
Associations
The professional body for those conducting business via the Internet from Ireland. Also hosts events and seminars around issues regarding the Internet in Ireland.
Irish Direct Marketing Association
Association of companies and individuals who engage in Direct Marketing, including interactive direct marketing. Organises events and provides industry news.
The representative body for marketing professionals in Ireland. The site includes news articles, events and a marketing directory.
Search Engine Marketing Professional Organisation
Non-profit professional association working to increase awareness and promote the value of Search Engine Marketing worldwide.
Internet Advertising Bureau UK
The trade association for the Internet Marketing industry in the UK. The website includes a knowledge bank, a case study library and a membership directory.
