Interactive Return joins Publicis Groupe Media

Publicis Groupe Media has announced that Interactive Return has joined the Groupe with immediate effect.

Publicis Groupe Media has billings of €150 million and member companies include MediaVest, ZenithOptimedia, Starcom, Clear Blue Water and Captivate Digital.

Announcing the development, Alan Cox, CEO of Publicis Groupe Media said: “This is the first acquisition of note in the digital sector in Ireland and we are delighted to welcome Interactive Return to the Groupe. The addition of this highly respected company to our business firmly places us in a marketing leading position with a total of 14 specialists across our two digital divisions.  Online is the fastest growing sector of the media market and is a crucial area for us to invest in. Total spend in this sector is set to grow by 40% this year.”

Martin Murray, Managing Director of Interactive Return said:  “Publicis Groupe Media demonstrated to Interactive Return their unique vision for digital marketing and its role in integrated communications campaigns. We look forward to leveraging the organisation’s global resources to deliver cutting-edge online marketing solutions.”

Pictured (l-r): Aisling Blake, Operations Director, Interactive Return, Martin Murray, MD, Interactive Return, Alan Cox, CEO Publicis Groupe Media, Julian Lynch, Commercial Director, Interactive Return.

Pictured (l-r): Aisling Blake, Operations Director, Interactive Return, Martin Murray, MD, Interactive Return, Alan Cox, CEO Publicis Groupe Media, Julian Lynch, Commercial Director, Interactive Return.