Improve Your Online Conversions Today!

By Tom Daly

Account Executive

Improve Your Online Conversions Today!

Every website has an objective and getting visitors to your website is only the first step to reaching these. Once a visitor has come to your website, the next stage is to get them to do what you want them to do! This could be a sale, signing up to the company newsletter or almost anything.

Here are some steps that can be taken to help turn a visitor into a conversion.

1. Start Tracking Your Visitors

If you want to increase the amount of conversions on your website you need be able to measure them. Once you have a system in place which does this you can change different elements on your website (and your promotional activities) and determine which ones are resulting in more conversions. Google Analytics is a free tool that helps you to focus on the initiatives that are bringing results. It measures organic and paid traffic and can tell you which campaigns are delivering greatest value. It even tells you the geographic location of every visitor to your website.

2. Keep it Simple

Visitors to your website have short attentions spans. When a user visits your website they should find a navigational system that is easy to use. If they do not they are likely to get frustrated and leave. Choose a navigational system that is similar on all pages of your site so visitors will know where to look for more information.

3. Show that you are Trustworthy

If you are asking customers to make an online payment you need to show them that you are a trustworthy and reputable business. You should use the best encryption technology that is available and have your website verified from any industry bodies available such as VeriSign. You should also include your full company contact details and consider including testimonials from happy customers and clients!

4. Impact at Decision Time

Many customers will start the purchasing process on your website and drop off during the process.  This is one area where greater attention to detail should be placed. Customers should be reminded of special offers and the selling points of a product at this stage. Some websites offer customers who are dropping out of the purchasing process even better deals to push them towards a sale while others offer a real time chat service so that all questions can be answered. Don’t forget to keep the shopping cart function simple and secure at the end of the purchasing process so customers will complete the transaction.