Online Marketing Code of Ethics
Interactive Return's Online Marketing Code of Ethics
Interactive Return works with client companies to help them achieve their online marketing objectives. To do this Interactive Return uses exclusively ethical means and adheres to the following online marketing ethics statements.
Working for the Good of our Clients
Interactive Return will only carry out work and use methods and technologies that benefit our clients, their websites, their brand and their online reputation.
Full Disclosure
Interactive Return provides full disclosure to its clients in terms of the methods and technologies used to promote the client and their website.
Adherence to Search Engine Rules
Interactive Return stays up-to-date with the rules, policies and editorial guidelines of the most popular search engines and operates within these rules.
Misleading Consumers
Interactive Return will not plan or execute an online marketing campaign that could mislead or cause offence to consumers.
Adherence to Laws
Interactive Return operates within the laws of those countries within which search marketing campaigns are targeted.
False Representation of Website Content
Interactive Return will not seek to falsely represent the content of a website. This excludes the use of cloaking and unethical page redirects.
Misrepresentation of Abilities, Qualifications and Achievements
Interactive Return will not falsely represent the abilities, qualifications or achievements of the company or any member of staff in the company.
Setting Unreasonable Expectations
At Interactive Return we like to under-promise and over-deliver. We will never set unreasonable expectations for an online marketing campaign.
Confidentiality
Interactive Return will never disclose client confidential information without specific client permission to do so.
Spam Email
Interactive Return's email marketing campaigns are conducted purely on a permission basis.
