Interactive Return publishes Online Marketing Code of Ethics

Thursday, 15 June 2006

Marketing professionals now recognise online marketing as the route to increased sales, brand recognition and business success. However, some recent high profile cases, such as the temporary banning of the BMW.de website from Google have shown that, misused, online marketing can deliver very negative results. Interactive Return commits itself to using exclusively ethical means in the promotion of its clients' websites and online brands. To support this, the company has now published its own Online Marketing Code of Ethics.
 
At Interactive Return we are aware, of course, of many different "black hat" techniques that may deliver some short-term online marketing benefits and also of the online marketing agencies who use these techniques. However, as we typically work with our clients for many years, we are primarily interested in the long-term benefits that we can bring to our clients' online marketing efforts. Ethical online marketing makes sense, both legally and commercially.
 
Martin Murray, CEO of Interactive Return comments, "Any short-term benefits that can be achieved through unethical marketing tactics are outweighed by the damage it does to your company, your brand and your customers' goodwill."