Competitive Analysis
In order to make a search engine friendly website work, you need to understand the online environment in which the website exists. To help clients gain a competitive advantage, Interactive Return conducts extensive competitor analysis to identify and evaluate key online competitors.
Interactive Return will review your competitors' websites, identifying the strengths and weaknesses in the search engine friendliness of the sites, SEO techniques used ,and opportunities and challenges your website may face in the future. Interactive Return will strive to monitor competitor search engine marketing tactics in areas such as:
- Content – How much content is on the competitor’s website pages? What keywords are targeted? Are there many occurrences of a particular keyword phrase throughout the content of each site page?
- URL Structure – What do competitor URLs look like? Are they utilising specific, highly searched keywords relating to your industry to represent the content and theme of the site’s page content?
- Meta Data – What keywords are your competitors using in their Meta Data? Are these keywords similar to the keyword phrases that you are targeting for your campaign?
- Code – How is the code formatted? Is it easy for a search engine spider to navigate?
- Navigation - Do competitor sites have a sufficient amount of internal text based links? Are these links keyword-rich?
- Link Popularity – How many quality links point to your competitor’s site? A higher quantity of quality links pointing to your competitor’s site may help them rank higher on certain keyword phrases, as search engines give preferences to sites with high link popularity.
For more information on this and any other service offered by Interactive Return, please contact us today.
