Comments for Online Marketing Blog from Interactive Return http://www.interactivereturn.com/blog Latest news and ideas... Tue, 06 Jan 2009 22:44:59 +0000 http://wordpress.org/?v=2.6.1 Comment on Search & Display Marketing Integration, Engagement Mapping by Justin http://www.interactivereturn.com/blog/2008/11/13/search-display-marketing-integration-engagement-mapping/#comment-16458 Justin Thu, 20 Nov 2008 09:13:30 +0000 http://www.interactivereturn.com/blog/?p=171#comment-16458 Many of the newer mobile phones come with full browsers (iphone 4 one). From what I can see apart from getting flash onto mobile phones there is very little "adapting" to be done to current websites. I would agree there is huge scope to use txt messages as a call to action now that 3G rates and decent internet on mobiles is becoming a reality. Many of the newer mobile phones come with full browsers (iphone 4 one). From what I can see apart from getting flash onto mobile phones there is very little “adapting” to be done to current websites.

I would agree there is huge scope to use txt messages as a call to action now that 3G rates and decent internet on mobiles is becoming a reality.

]]> Comment on Search & Display Marketing Integration, Engagement Mapping by Peter Fry http://www.interactivereturn.com/blog/2008/11/13/search-display-marketing-integration-engagement-mapping/#comment-16453 Peter Fry Thu, 20 Nov 2008 00:11:43 +0000 http://www.interactivereturn.com/blog/?p=171#comment-16453 Don't know how I ended up here BUT >>> no mention of mobile websites thats where its at next year. 19.2% of homes in Ireland have broadband yet advertisers still point to websites rather than mobile websites. Websites have to be adapted to be viewed on mobile phones. More and more companies are waking up to that fact. Text KIA to 51101 (standard reat text) as an example of how you should use texting as your call to action in all your advertising! regards Don’t know how I ended up here BUT >>> no mention of mobile websites thats where its at next year. 19.2% of homes in Ireland have broadband yet advertisers still point to websites rather than mobile websites. Websites have to be adapted to be viewed on mobile phones. More and more companies are waking up to that fact. Text KIA to 51101 (standard reat text) as an example of how you should use texting as your call to action in all your advertising! regards

]]> Comment on Online and On TV: Integration for Success by Blog Assignment 9: Integrating TV and the Internet « Yasutsugu’s Weblog http://www.interactivereturn.com/blog/2008/10/21/integration-online-and-on-tv-for-success/#comment-16436 Blog Assignment 9: Integrating TV and the Internet « Yasutsugu’s Weblog Sun, 16 Nov 2008 20:10:17 +0000 http://www.interactivereturn.com/blog/?p=142#comment-16436 [...] people are more likely to recognize an online advertisement if they have been exposed to it on TV (Lawn, 2008). The study also remarks that 55% of people are more likely to recognize a TV advertisement if they [...] [...] people are more likely to recognize an online advertisement if they have been exposed to it on TV (Lawn, 2008). The study also remarks that 55% of people are more likely to recognize a TV advertisement if they [...]

]]> Comment on Search & Display Marketing Integration, Engagement Mapping by Julian http://www.interactivereturn.com/blog/2008/11/13/search-display-marketing-integration-engagement-mapping/#comment-16419 Julian Fri, 14 Nov 2008 11:13:44 +0000 http://www.interactivereturn.com/blog/?p=171#comment-16419 Hi David, thanks for your input. I do believe that TV will continue to thrive, not only on standard TV sets, but on hand held devices and streamed over the Internet. Print advertising is having an increasingly hard time and increasingly offline publications are moving online. We are seeing a noticable shift month on month from offline to online advertising. A key driver of this shift is the unmatched measurability and flexibility of the online medium. In addition, with the explosion of user generatated content and social media there are so many options now to speak to and engage with your target segments at relatively low levels of investment. Finally, the advent of free web statistics platforms, such as Google Analytics mean that the results of all online marketing efforts can be measured in the the same place using the same metrics. Thanks Julian Hi David, thanks for your input. I do believe that TV will continue to thrive, not only on standard TV sets, but on hand held devices and streamed over the Internet. Print advertising is having an increasingly hard time and increasingly offline publications are moving online. We are seeing a noticable shift month on month from offline to online advertising. A key driver of this shift is the unmatched measurability and flexibility of the online medium. In addition, with the explosion of user generatated content and social media there are so many options now to speak to and engage with your target segments at relatively low levels of investment. Finally, the advent of free web statistics platforms, such as Google Analytics mean that the results of all online marketing efforts can be measured in the the same place using the same metrics.

Thanks
Julian

]]> Comment on Social Media Marketing is Good For Business by Exploring Social Media Marketing: Inside Social Media Marketing | Blog Marketing with Social Media Marketing and Social Networking http://www.interactivereturn.com/blog/2008/11/12/social-media-marketing-is-good-for-business/#comment-16416 Exploring Social Media Marketing: Inside Social Media Marketing | Blog Marketing with Social Media Marketing and Social Networking Thu, 13 Nov 2008 21:09:15 +0000 http://www.interactivereturn.com/blog/?p=166#comment-16416 [...] Lawn from Interactive return tries to explain the Social media Marketing for small business, Really simple and nice tips for small business who want to join Social media [...] [...] Lawn from Interactive return tries to explain the Social media Marketing for small business, Really simple and nice tips for small business who want to join Social media [...]

]]> Comment on Search & Display Marketing Integration, Engagement Mapping by davidboon http://www.interactivereturn.com/blog/2008/11/13/search-display-marketing-integration-engagement-mapping/#comment-16415 davidboon Thu, 13 Nov 2008 19:51:29 +0000 http://www.interactivereturn.com/blog/?p=171#comment-16415 Internet advertising will be hit hard by the economic downturn, experts say. Some advertisers are sticking to "less risky" old media like print and television. One venture-capital exec predicts that as many as a third of VC-backed Internet startups worldwide could fail over the next two years. ----------------------------------------------------------- <a href=" wwww.drivenwide.com" rel="nofollow">advisor<a> Internet advertising will be hit hard by the economic downturn, experts say. Some advertisers are sticking to “less risky” old media like print and television. One venture-capital exec predicts that as many as a third of VC-backed Internet startups worldwide could fail over the next two years.
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advisor

]]> Comment on Social Media Marketing is Good For Business by Stuart Foster http://www.interactivereturn.com/blog/2008/11/12/social-media-marketing-is-good-for-business/#comment-16399 Stuart Foster Wed, 12 Nov 2008 16:06:31 +0000 http://www.interactivereturn.com/blog/?p=166#comment-16399 Great advice. When I began work at my current job, I was given the unenviable task of taking our company's PR web presence into the 21st century...but with no budget. Where did I turn? Social Media. As a millenial, I knew the ups and downs of the various platforms and felt that I could leverage a variety of social aggregators to benefit my PR efforts. How right I was. Social Media is great for building presence online, for SEO, and for interacting with your customers/clients. It is essential for businesses to have a presence online...SM makes it that much easier. Great advice. When I began work at my current job, I was given the unenviable task of taking our company’s PR web presence into the 21st century…but with no budget. Where did I turn? Social Media. As a millenial, I knew the ups and downs of the various platforms and felt that I could leverage a variety of social aggregators to benefit my PR efforts. How right I was. Social Media is great for building presence online, for SEO, and for interacting with your customers/clients. It is essential for businesses to have a presence online…SM makes it that much easier.

]]> Comment on Rankings: Not the Way to Measure Your Success! by Recent Links Tagged With "success" - JabberTags http://www.interactivereturn.com/blog/2008/08/29/rankings-not-the-way-to-measure-your-success/#comment-16360 Recent Links Tagged With "success" - JabberTags Wed, 05 Nov 2008 13:50:35 +0000 http://www.interactivereturn.com/blog/?p=33#comment-16360 [...] public links >> success Rankings: Not the Way to Measure Your Success! Saved by garrasgurl444 on Tue 04-11-2008 DAUGHTRY ACHIEVES GLOBAL SUCCESS,EXPANDS DEBUT... Saved [...] [...] public links >> success Rankings: Not the Way to Measure Your Success! Saved by garrasgurl444 on Tue 04-11-2008 DAUGHTRY ACHIEVES GLOBAL SUCCESS,EXPANDS DEBUT… Saved [...]

]]> Comment on Interactive Return on the Golden Spiders Shortlist – Best Professional Services Website by Martin Murray http://www.interactivereturn.com/blog/2008/11/03/interactive-return-on-the-golden-spiders-shortlist-%e2%80%93-best-professional-services-website/#comment-16354 Martin Murray Tue, 04 Nov 2008 09:46:03 +0000 http://www.interactivereturn.com/blog/?p=160#comment-16354 Hey Richard, Thanks for your comments on our own online communications efforts. We really appreciate your feedback. We'll have to agree to differ on the Golden Spiders. We're as happy to be associated with them now as we were back in 2000 (even though we still havn't won one!) Hey Richard,
Thanks for your comments on our own online communications efforts. We really appreciate your feedback. We’ll have to agree to differ on the Golden Spiders. We’re as happy to be associated with them now as we were back in 2000 (even though we still havn’t won one!)

]]> Comment on Interactive Return on the Golden Spiders Shortlist – Best Professional Services Website by Richard Hearne http://www.interactivereturn.com/blog/2008/11/03/interactive-return-on-the-golden-spiders-shortlist-%e2%80%93-best-professional-services-website/#comment-16350 Richard Hearne Mon, 03 Nov 2008 22:24:18 +0000 http://www.interactivereturn.com/blog/?p=160#comment-16350 I've been seriously impressed with how you guys are working multiple channels lately - the blog has really moved up a number of notches, and I really like the use of video and the youtube channel. Personally I think it's a shame you guys are associating IR with such a completely discredited awards. The Golden Spiders have been spamming the entire country this year, and I think most people working online in Ireland now know what a sham these awards are. No disrespect to you guys intended. Rgds Richard I’ve been seriously impressed with how you guys are working multiple channels lately - the blog has really moved up a number of notches, and I really like the use of video and the youtube channel.

Personally I think it’s a shame you guys are associating IR with such a completely discredited awards. The Golden Spiders have been spamming the entire country this year, and I think most people working online in Ireland now know what a sham these awards are. No disrespect to you guys intended.

Rgds
Richard

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