Online Marketing Blog from Interactive Return

The importance of search engine optimisation is continuously growing, especially in times when companies are trying to gather the most valuable traffic to their website at a low cost. So what better way to get low cost and valuable site visitors than to rank high in the search engine’s free listings? But when it comes to search engine optimisation, many people ask themselves ‘where do we even start?’ Getting started in search engine optimisation can be challenging, even for those who call themselves Search Engine Optimisation experts. And most people look to reading … Continue Reading

Increase Online Conversions

When determining the success of a site or the success of a brand because of a website, it seems there are many people overlooking what really matters: Conversions. It is easy for the majority of people to concentrate on increasing site traffic; but forget to follow up with what happens once they enter the site.  People may visit your site and become familiar with your brand; but if you’re not considering search engine optimisation tactics in order to increase conversions, then what are you are doing … Continue Reading

Duplicate content has been an area that has received much debate over the past few years. Interactive Return always recommends to clients that duplicate content on multiple pages or domains should be avoided as a general rule. However, the question remains – does the Duplicate Content Penalty actually exist?  A recent article written by Google confirms that there are duplicate content issues that are necessary to be aware of for our search engine optimisation, but the mysterious Google “duplicate content penalty” is something that is highly misunderstood.

Google’s recent article aims to set … Continue Reading

Interactive Return knows that a great idea is not guaranteed to give great results; and so it is important to consider a few things when trying to increase traffic and conversions. Eric Enge of Search Engine Watch gave a great report on Dan Heath’s discussion at SES San Jose about keeping your ideas simple and “sticky,” drawing inspiration from Heath’s book, Made to Stick.

I read Made to Stick a couple years ago in a Persuasive Speaking … Continue Reading

One of first steps of a search marketing campaign is choosing an effective list of keywords. The importance of choosing the right keywords for your website should not be underestimated and is one of the most important parts of your overall online marketing strategy.

Here are some tips to use when choosing a list of keywords:

1. One of the most important criteria for selecting keywords is that they are highly searched upon. There is no point in optimising your website for keywords that nobody is searching on.

2. When you are selecting your keywords you should try and think in the mindset … Continue Reading