AdWords Editor: What are the Benefits?

By Tom Daly

Account Executive

AdWords Editor is a free downloadable application from Google that allows you to manage your AdWords campaigns quickly and easily. Adwords Editor allows you to download your campaigns, edit them offline and upload them once completed. Google have recently announced the launch of the latest version of Adwords Editor. The updated version - AdWords Editor 4.0 has some updates to older features as well as some new features.

AdWords Editor Features

  • Work offline and upload changes to AdWords any time.
  • Store more than one account.
  • Add, edit, and delete campaigns, ad groups, ads, keywords, and sites.
  • Make large scale changes quickly and easily.  
  • Add comments to any changes made.
  • Sort and view performance stats.
  • Copy or move items between campaigns, ad groups, and accounts.
  • Export snapshots from your accounts for archiving or sharing.
  • Review proposed changes to campaigns before implementing them.

Updated Features

  • New Status Field - You can now pause, resume and delete ad text and keywords within AdWords Editor (Just like you can do now in AdWords)
  • KeyWord Matching Changes - You can now make bulk changes to the matching status of your keywords (Broad, Exact or Phrase)
  • Negative Keywords Changes - Add and update your Negative Keyword Lists
  • Duplicate Keywords - Adwords Editor now flags keywords that differ by capitalization. So you can delete these if you want.
  • No End Date Option - Just like the online interface, you can now set your campaigns to have no end date.

Additional Features

  • Mobile Ads - Manage your mobile ads in AdWords editor
  • Custom Date Ranges - Download and view performance stats for specific dates you need.
  • Copy Targeting Settings - Copy and paste language and location targeting settings between campaigns.
  • Budget Optimiser Management - Previously campaigns using the budget optimiser settings could not be managed in Editor. It is now possible to do so.
  • More Languages - AdWords Editor is now available in Czech, Hebrew, Polish, Portuguese and Turkish.

One of the greatest benefits of using AdWords Editor is speed.  Once your account is downloaded, you can work at the speed of your computer rather than the speed of your internet connection.  This and all the additional features of AdWords editor means that you can save plenty of time and get more flexibility to spend your time doing what you do best – creating profitable AdWords campaigns.