Interactive Return - Online Marketing Specialists
 
September 2004
By Aisling Brennan

 
ARTICLES:
Search Engine Relationships: An Update

Unlike last year with its constant fluctuations, we have actually seen stability develop in the search engine world; results are consistent, updates are regular and ownership is clear. more>>

Blogging for Business

A blog can be an invaluable marketing tool for your business as it presents a more personable corporate image to the public than faceless press releases and can quickly establish you as an authority on your business area with sufficient effort. more>>

Top Search Terms in September

What were the top search terms last month? Find out what searchers were looking for on Ask Jeeves, Google, Lycos & Yahoo. more>>


IR NEWS:
Search Engine Optimisation Seminar - Oct 2004

Interactive Return, in conjunction with ICT-Ireland, is conducting a one-day Search Engine Optimisation seminar next month. more>>

Irish Internet Association Internet Congress 2004

As part of the IIA's Internet Congress 2004 Interactive Return will deliver an ebusiness seminar on Effective Search Engine Marketing. more>>.

 
 
INDUSTRY NEWS:

Amazon to Take Searches on Web to a New Depth

Amazon.com, the e-commerce giant, plans to take aim at the Internet search king Google with an advanced technology that the company says will take searches beyond mere retrieval of Web pages to let users more fully manage the information they find. Read the article from The NYTimes.com.

Ask Jeeves Launches Personalised Search Tool

It's a busy day at Ask Jeeves with the announcement of several new services and enhancements, including the launch of a new personalized search tool and a major upgrade of the company's Teoma search engine. Read the article on SearchEngineWatch.com.

America Online Jumps Into Shopping Search

America Online is giving its shopping section a major overhaul, placing search at its center and promising more advertising options. Read the article from ClickZ Network.

 
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