Interactive Return - Online Marketing Specialists
 
November 2004
By Aisling Brennan

 
ARTICLES:
Search Engine Ranking & the New Mousetrap

One of the greatest attractions of search engine optimisation is how it continually evolves to ensure the best user experience. more>>

Top Search Terms in October

What were the top search terms last month? Find out what searchers were looking for on Ask Jeeves, Google, Lycos & Yahoo. more>>


IR NEWS:
Interactive Return Is Hiring

Due to continued expansion, Interactive Return is recruiting a .NET web developer to work on search marketing related web applications as well as a broad range of client development projects. more>>

Web Development Client Dillon Eustace Website Live

Web development client, Dillon Eustace launched their new website last week. more>>.

 
 
INDUSTRY NEWS:
MSN Denies Competition With Google Search

Microsoft rolled out its long-planned response to Google and Yahoo in the Internet search industry, but with an uncharacteristically soft-sell approach. Read the article.

Online Media Spend Predicted to Double by '07

A survey from the American Advertising Federation reports that industry leaders expect online advertising to double by 2007. Read more.

AOL Drops Yahoo's Overture for Google in Europe

AOL Europe has hired Google to provide advertiser-sponsored search results for its Internet service, replacing Yahoo's Overture unit, AOL Europe said last week. Read the article from Reuters.

 
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