SEARCH ENGINE OPTIMISATION IN CONJUNCTION WITH THE IRISH INTERNET ASSOCIATION (IIA)
Interactive Return in conjunction with the Irish Internet Association (IIA) are running an Email Marketing workshop in June.
This workshop will look at the requirements for companies wishing to implement email marketing campaigns and how to conduct email marketing within the confines of legal requirements.
It will examine best practice and bring the attendee step by step through the process of setting up an email marketing campaign. The workshop will cover the following areas:
- Introduction and evolution of permission based/direct email marketing
- Online vs. offline marketing
- Building an effective online marketing database
- Planning email marketing campaigns
- Types of campaigns that can be pursued
- Rules for success
- Moving your offline communications online
- Integrating email into the marketing mix
- Selecting a platform for powering your email marketing campaigns
- Testing and assessing
- Changing market trends
- Legal framework governing email marketing
- Campaign reporting and case studies
For further information please contact Jules Lynch on (01)672-9022.
