Two questions that all marketers must continually address are: where do I invest my marketing spend in order to achieve the optimal return on investment and what is the return on investment. more>>

The Influence of New EU Legislation on Email Marketing

In November 2003, it became illegal In Ireland to send unsolicited marketing emails to individuals. more>>

Top Search Terms in January

What were the top search terms in January? Find out what searchers were looking for on Ask Jeeves, Google, Lycos & Yahoo. more>>

Interactive Return Continues Impressive Growth

In response to increased demand for marketing services Interactive Return recently hired two new additions to the Interactive Return team. more>>

New Clients in Janaury

New client wins in January include Toyota, Northern Area Health Board, Failte Ireland,Trintech, NTL, Riverdeep. more>>