Interactive Return - Online Marketing Specialists
 
August 2004
By Aisling Brennan

 
ARTICLES:
How To Promote Dynamic Websites

Dynamic pages don't work well for search engine crawlers because the search strings require answers to questions that the spiders can't answer, and so they can't go further and leave. more>>

Accessible Sites Are Search-Engine-Friendly Sites

A world wide web that allows for the needs of disabled users is extremely desirable. Users with all kinds of disabilities are drawn to the internet as a source of information and communication. more>>

Top Search Terms in August

What were the top search terms last month? Find out what searchers were looking for on Ask Jeeves, Google, Lycos & Yahoo. more>>

 
 
INDUSTRY NEWS:
Google's Real Rivals: Yahoo, MSN, And Amazon

Google has an almost insurmountable lead over search engine rivals, but will face its stiffest competition from portals like Yahoo and MSN, and mega-online retailers such as Amazon.com. more>>

On the Web, Branding Is Back

Branding's comeback is due to the overall surge in online advertising. Year-over-year, it was up nearly 40% in the first quarter of 2004, according to the Interactive Advertising Bureau and PricewaterhouseCoopers. Read more on Business.com.

Ask Jeeves Knocking On Japan's Door

Ask Jeeves unveiled a Japanese Web site last week, the search company's first international venture in four years. Read the article on News.com.

 
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