Interactive Return Wins IDMA Award
Interactive Return is delighted to announce winning a prestigious Silver award at the 15th Anniversary IDMA Awards 2004. Interactive Return won the award for the highly innovative St. Patrick's Day email marketing campaign for Diageo.
The creative idea for the email campaign centered on an animated St. Patrick's Day Parade, which was distributed by email and competition where viewers had the opportunity to win Guinness Webstore merchandise. The email also featured viral elements and opportunities for viewers to click through to the Guinness Webstore website.
Click to view the award-winning campaign.
