ARTICLES:
Will Microsoft Buy
Yahoo?
During the last year there has been a lot of speculation about whether Microsoft
will buy Yahoo! Recently, after more than a year of on-off negotiations, Microsoft bid a reported
$44.6 billion for Yahoo!... Read More>>
Developing Your Keyword Research in
Line with Your Campaign
One of the basic principles behind Search Marketing is the idea that people use
search engines to scour the web for products, services and information, and they do this using
keywords. Effective keyword research is therefore vital... Read More>>
Top Search Terms February 2008
What are the most searched for phrases online right now? Below is a glimpse of
whats on people's minds... Read More>>
IR NEWS:
Martin Murray Speaks at SES London
Martin Murray, CEO Interactive Return, spoke at SES London last week... Read more>>
Interactive Return Develops New Site for Luxcel
Biosciences
Inteactive Return have recently developed a new website for Luxcel Biosciences.
The Luxcel site is a redesign of the previous site..... Read more>>
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INDUSTRY NEWS:
Click fraud on the
rise?
It's the problem that Google insists isn't a problem and a topic that many
online advertisers would prefer to ignore, but click fraud is potentially the biggest threat to
the cost-per-click... Read more
Before the gold rush: the search
marketing sector
Search marketing expert Chris Sherman (pictured) tells Gordon Smith why the
sector has yet to mature and how smart brands can capitalise on that... Read more
E-mail is killer app for Irish net
users
Irish adults surfing the internet are using it for e-mails, banking and shopping
rather than social networking, according to a recent survey by iReach... Read more
Microsoft’s Johnson: “Once Yahoo
And Microsoft Agree On A transaction”
This afternoon, Kevin Johnson, president of Microsoft Platforms & Services
Division, issued an email to Microsoft employees (that was released via its PR firm). The letter
has a tone of confidence that assumes a deal with Yahoo... Read more
Student Noses Buried in
Facebooks
The place for socializing and goofing off. College students still can’t get
enough of Facebook... Read more
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