Until recently the marketing community has operated in an information vacuum in regard to both consumer and advertiser search activity in Ireland. Search Marketing World 2007 commissioned Amárach Research to discover the answers to these questions. Read More>>

Google PageRank: What's All The Fuss About

There seems to be a fair amount of general misconception and confusion among many webmasters and SEO professionals with regards to what Google PageRank is, and what the fuss is all about. Read More>>

Top Search Terms Last Month

What were the most searched for phrases last month? More>>

IR NEWS:

Interactive Return Partners with Irish Times Training

Interactive Return recently partnered with Irish Times Training to deliver comprehensive search engine marketing courses. The next schedule of courses are on May 9/10 so Register today to avoid disappointment.

Irish Get Speedy on the Web

About half (47%) of Ireland went online in Q4 2006, according to fresh data from the country's Commission for Communications Regulation. Read more of the article from eMarketer

Google's CPA Trials: Right for You?

Google finally made its CPA (define) advertising trials public. These have been rumored for some time and known about by those involved in alpha and early beta testing. Read more.

Mobile Search Is (Really) the Next Big Thing

"It is clear that 2007 will be the year that mobile-search-query traffic grows substantially." That's what Google CEO Eric Schmidt told analysts during his company's earnings call in January 07. Read more.

Yahoo! Steps Up Click Fraud Efforts

Yahoo! has announced several steps it has taken to beef up its click fraud detection and prevention efforts, including an executive-level appointment focusing on marketplace quality and publicly disclosing for the first time the portion of invalid clicks it filters out before advertisers are billed for them. Read more.

Diagnosing Search Traffic Drops

Is it important to have a good understanding of some basic organic search benchmarks. In the unfortunate event that organic search traffic declines from its norm, a clear, multidimensional definition of normal trends is a critical component when diagnosing and fixing the problem. Read more.

Small Search Engines Try to Get a Grip

Can't find the information you're looking for through Google? Legions of search engine startups are hoping to do a better job. The upstarts are banking on the idea that some Internet users are dissatisfied with their search results and would gladly shift loyalties from the industry leaders if presented with something better. Read more.