It is only two months until the exclusive Search Marketing World 2007 Conference, taking place on March 21 in the Royal Hospital Kilmainham, the first search engine marketing event of its kind in Ireland. Book Your Place Today

Skills Shortage in the Online Sector

Due to unprecedented growth in the online sector in Ireland, many companies are now looking at expanding their traditional marketing teams to hire online specialists to work with external agencies to manage and create digital marketing strategies. Read More>>

The Ups and Downs of Vertical Search

In an attempt to compete against major search engines including Google, Yahoo! and MSN, newer entrants on the scene have begun to take a different approach. Rather than trying to organise all of the world's information, these players focus on a specific topic or industry. Read More>>

Google Sitemaps Explained

Google Sitemaps is a new free tool that helps Webmasters diagnose potential problems, gets their sites more Google friendly, and ultimately ensures the website is read, indexed and ranked by Google Search. Read More>>

Top Search Terms Last Month

What were the most searched for phrases last month? More>>

IR NEWS:

IR Participates at 2007 London SES Conference

Once again, Interactive Return, will have a presence at this popular event, with Martin Murray, CEO speaking at two sessions at the conference. Read More>>

Search Engine Marketing Training

Learn how to set up, implement, manage and deliver successful online marketing campaigns at our training sessions on March 1 and 2. Register today.

Interactive Return Partners with Irish Times Training

Interactive Return recently partnered with Irish Times Training to deliver comprehensive search engine marketing courses. Register today and learn how to set up, implement, manage and deliver successful online marketing campaigns.

Interactive Return is Recruiting

We're currently recruiting a Client Services Director, ASP.NET Web Developer and Search Engine Marketing Executive. Click here for more details.

Online Forecast to Hit 20 Percent of Total '07 Ad Spending

Online ad spend is forecast to reach 20 percent of the total U.S. ad spend in 2007. That's according to an annual ad spending study for 2007 released by Outsell. Read more of the article from ClickZ

'MySpace' the Top Search Term in 2006

There is no way to know what is really on someone's mind, much less what is occupying the thoughts of a whole nation, but the Hitwise 'Top US Search Lists of 2006' report provides a valuable view into the minds of Internet users over the last year. Read more.

Don't Click Here! Should You Pre-Qualify Clickers?

With pay-per-click search advertising, the billable event is, of course, the click. For business-to-business advertisers, getting the best results from each click can be especially challenging. Read more.

EU predicts Fivefold Boost in Web Sales

Money made from Web sites is expected to skyrocket in the years ahead, reaching 8.3 billion euros ($10.8 billion) by 2010. Read more.

Firms Large and Small Labor to Refine Video Search

The popularity of sites like YouTube have accelerated video's presence on the Web. Yet the sophistication of a search engine's ability to find video is reminiscent of the Web's early days, when text search was clunky and largely incomplete. Read more.

Web Sites Top Global Brand Ranking

Internet firm Google has again pipped Apple to the top spot in a global brand ranking that also sees YouTube and Wikipedia debut in the top five. Read more.