Interactive Return - Online Marketing Specialists
 
August 2007
By Julian Lynch

 
ARTICLES:

Yahoo! Search Marketing: Becoming More Like Google

Now that Yahoo!'s new search platform, Panama, is in full swing it has become clear that attempts to standardise the search industry's platforms are more of a reality than ever. Read More>>

AdWords Editor: What are the Benefits?

AdWords Editor is a free downloadable application from Google that allows you to manage your AdWords campaigns quickly and easily. Read More>>

Top Searched Terms for July 2007

What were the most searched for phrases last month? Below is a glimpse of what was on most people's minds. Read More>>

 
 
INDUSTRY NEWS:

Google Launches in-video ads on YouTube

Google's grand plan for YouTube is set to take a step forward today with the launch of in-video ads for a small group of the site's clients. Read More

Web Users Spend Most Time Viewing Content

Internet users are spending nearly half their online time viewing content, which represents a 37 percent increase in the time spent doing this four years ago. Read more

Offline Ads are Heavy Drivers of Search

While many search marketers understand that there is a connection between online and offline marketing, some may not understand its full extent. Read more

Want that Top Ad Position in Google? The Rules are about to Change

In the upcoming weeks Google will be releasing an updated algorithm to determine the ads that are displayed in the top ad spot, above the organic search results. Read more

Baidu spanks Google in China's Online Ad Market

China's leading search engine Baidu, is earning almost a quarter of sales in China's rapidly expanding online advertising market, according to local analysts. Read more

Over half of Irish voters open to e-voting

Results of the last General Election could have been different if online or text voting had been implemented, a new survey claims. Read more