The purpose of search engines such as Google and Yahoo is to provide relevant results for their users. Such effective searches require the identification of the most relevant pages and the removal of websites that are using manipulative techniques to try and rank higher. Read More>>

Google AdWords prefered cost bidding - What are the benefits

Google Adwords have introduced a new bidding model known as Preferred Cost Bidding. Read More>>

Top Search Terms Last Month

What were the most searched for phrases last month? More>>

IR NEWS:

Interactive Return is first Digital Agency to Join IAPI

Interactive Return has become the first dedicated digital marketing agency to be accepted as a member of the Institute of Advertising Practitioners in Ireland (IAPI) in a move that reflects the mainstream nature of online marketing. More>>

Interactive Return are Recruiting

Interactive Return is currently recruiting for the positions of Client Services Director, ASP.Net Web Developer Designer and Search Engine Marketing Executive. More>>

Yahoo Challenges Google on Analytics Front

Search Engine Marketers rely heavily on website metrics to determine what adjustments need to be made to advertising campaigns in order to increase time on site and conversion. Read More

TIF claims broadband available to 85pc of Population

Up to 85 percent of Ireland's population has access to broadband, a new report from the Telecommunications and Internet Federation (TIF) has claimed. Read more

Google buys DoubleClick for US3.1bn Cash

Internet text-ad broker Google has purchased leading computer-tracking cookie provider DoubleClick for US3.1 billion cash. Read more

Net Surfers Keep on Googling

Google's market share has risen once again with 64 percent of all web searcges carried out in the US in March done via the search engine. Read more

Google Tests TV Advertising

Google's rumored foray into managing television ads with its AdWords platform has entered the next phase with a limited trial program over EchoStar's Dish Network across the U.S. and Astound Cable, a local cable system in the Bay Area. Read more

Dot-eu is Third Most Popular Domain Name

More than 2.5 million people have signed up for a dot-eu address on the web, only a year after the domain name was launched. Read more