Are we witnessing the birth of a new empire? Has Microsoft been replaced by another virtual empire? Is Google's influence changing how people access, manage and respond to information? Read More>>

The New Yahoo! Search Marketing Ad Platform

It is not without time that Yahoo! Search Marketing has decided to roll-out its new advertising system, code name "Panama", with a host of new innovative functionality. Read More>>

Top Search Terms Last Month

What were the most searched for phrases last month? More>>

IR NEWS:

Martin Murray to Speak at Search Engine Strategies Chicago

Martin Murray is to speak alongside search authority Danny Sullivan at the upcoming Search Engine Strategies conference in Chicago next month. Read More>>

Search Engine Marketing Training

There are still some places remaining for our Google University courses next week. Register today to avoid disappointment.

Interactive Return Partners with Irish Times Training

Interactive Return recently partnered with Irish Times Training to deliver comprehensive search engine marketing courses.Learn how to set up, implement, manage and deliver successful online marketing campaigns. Read More>>

Wedding Bells at Interactive Return

Last month saw two wedding celebrations at Interactive Return. Account Director Julian Lynch jetted off to Tuscany to marry his long-term girlfriend Linda with 50 close friends and family members. Meanwhile Account Executive Aisling Blake married Nick in Rathsallagh House in Co. Wicklow. Congratulations to both couples!

Google Expected to Pocket 25% of Online Ad Revenue in 2006

Google will account for twenty-five percent of all online ad revenue. Google's share continues to increase (65% increase YoY) while Yahoo's growth continues to decrease, says eMarketer. Read more of the article from eMarketer.

Print Execs Blame Woes on Web

Ad revenue was down in the third quarter for several US top newspapers, including those owned by The New York Times Company and the Tribune Company. Executives blamed advertising revenue drops on competition in the classified marketplace from Internet publications and consolidation in the department store sector. Read more.

AOL to Focus on Ad Revenue in Europe

After AOL's recent move to make its service available free of charge in the United States, the company this month accelerated that transition by agreeing to sell the last of its three European Internet access businesses to Carphone Warehouse of Britain. Read more.

Yahoo! Launches New Search Ad Platform

Yahoo! announced last week that the company's long-awaited new ad-serving platform, known as Panama, had gone live. The company has started asking U.S. advertisers to switch to the new system, and that it would invite more to upgrade through the early part of 2007. Read more.