11% of all search engine marketing budgets is spent on SEO, with the vast majority (83%) being spent on paid search. Why is that? Why is SEO largely being ignored by marketers? . More>>

Microsoft adCenter - Is It Worth The Hype?

The introduction of adCenter, Microsoft's new online ad platform, may just be the answer to Google's supremacy in the online advertising arena worldwide. More>>

Top Search Terms Last Month

What were the most searched for phrases last month? More>>

IR NEWS:

Martin Murray To Speak at SES London

Martin Murray will present at this years Search Engine Strategies conference currently taking place this week in London. More>>

New Look Interactive Return

Check out our new redesigned website which was launched last week. Get all the latest news on Search Engine Marketing. Sign up for RSS feeds. Check out daily Industry news. Read our blog. We think you'll love it. More>>

Aisling Brennan at the IIA Congress

Aisling Brennan was guest speaker at the Online Marketing Round Table session at the IIA Congress last week. Download her presentation here. More>>

Yahoo! & eBay Announce Ad Partnership

Looking to grow revenue, add users and improve their standing with advertisers, Yahoo! and eBay have announced an advertising partnership, in which Yahoo!'s search functionality will be integrated into the eBay tool bar. In addition, Yahoo! will use eBay-owned PayPal for transactions completed via Yahoo! properties, and also will act as the sole third-party provider of display ads on the eBay site. Read the article from The Washington Post.

Online Sales To Top $200 Billion

Online sales -- including travel -- are projected to jump 20% to reach $211.4 billion this year, according to a study conducted by Forrester Research. E-sales, excluding travel, will account for $138 billion, based on the study's examination of 174 merchants. Read the article from Internet Week.

Microsoft Launches adCenter

After much planning, testing and hype, Microsoft launched adCenter, its automated keyword bidding system that is designed to lure advertisers away from rivals Google and Yahoo!, by holding out the promise of greater demographic and behavioral targeting, at the beginning of the month. Read more.

U.K. Search Marketing Environment Thriving

The total market for search marketing in the U.K. grew at a blistering 100% rate in 2005, and further double-digit gains are expected for this year, according to a new report from E-consultancy. Read more from Search Engine Watch.