What did the Search Engines and Industry pundits forecast for 2006? What were the hot topics at the recent Search Engine Strategies conference? More>>

Selecting a Search Engine Marketing Agency

With more and more advertisers adding search engine marketing to their marketing mix, how do you select a Search Marketing Agency who will deliver results for your company More>>

Top Search Terms Last Month

What were the most searched for phrases last month? More>>

IR NEWS:
Upcoming Email Marketing Workshop

Get the insights and practical skills to successfully devise, create, implement and manage sophisticated, multi-modal email marketing campaigns at our popular workshop on April 13th. Register today

We're Recruiting!

We are recruiting a Search Engine Marketing Executive to join our Online Marketing Team. If you're enthusiastic about the Internet and online marketing, apply today. More>>

According to figures released by Nielsen Media Research, total US advertising spending in 2005 was 4.2% higher than in 2004. This spending growth was led by the Internet, which was up 23% over last year. Read more on eMarketer.

TV is Growing Less Effective, Marketers Say

In response to a recent survey, 78% of advertisers said they are less confident in TV as an effective advertising medium than they were two years ago, and nearly 70% believe seismic shifts are in store for traditional modes of advertising. Read the article from Advertising Age.

Google's New Offerings "A Sticky Place"

Google's Internet services, including Google Earth, Google Reader, Google Talk, Writely and its most recently introduced Google Finance, are altering Google's founding mission to create high visitor turnover and click traffic. The new financial advisor feature is designed to keep the user within the Google universe. Read the article.

Study: Generic Keywords Drive Online Product Searches

Consumers searching online for items don't necessarily search by brand name, according to a study by online marketing company DoubleClick. Read more from NY Times.

Financial Services Marketers Increase Online Ad Spend

Financial services marketers accounted for 28 percent of all online impressions during February--a jump from both 22 percent in January and 21 percent last February. Read more.