For advertisers inexperienced in managing pay-per-click campaigns, there are some common pitfalls that could render your efforts ineffective. Inexperience generally leads to wasted budgets due to lack of understanding of the target market, PPC networks available and insufficient keyword research! Read More>>

SES London: A Review

What were the hot topics at the recent Search Engine Strategies conference in London? Read More>>

Top Search Terms Last Month

What were the most searched for phrases last month? More>>

IR NEWS:

Search Engine Marketing Training

Learn how to set up, implement, manage and deliver successful online marketing campaigns at our training sessions in July. Register today>>

Martin Murray Presents at SES London

Martin Murray spoke at the Search Engine Strategies conference in London at the beginning of June. Download his presentation>>

Martin Murray to Speak at SES San Jose

Martin Murray, CEO Interactive Return, is to speak alongside Eric Schmidt, CEO Google, at the upcoming Search Engine Strategies (SES) conference in San Jose, California next month. Read more>>

Another Team Member for IR

In response to continued demand for online marketing services we recently added Michael Finnegan to the online marketing team. Read more>>

Broadband Fuels Global Media Market

According to a report by PricewaterhouseCoopers, total worldwide entertainment spending by consumers will reach $1.8 trillion in 2010, with consumer spending on online and wireless media projected to triple to reach $67 billion in 2010. The report also projects that growth in Internet ad spending will continue to outpace other advertising media. Read the article from the Washington Post

MSN Unveils Analytics Site for Search Marketers

Last Thursday, Microsoft launched a Web site designed to give search advertisers additional tools for managing online campaigns. Adlab.microsoft.com, contains a host of analytics offerings that search advertisers can use to better strategize about keyword buys. Read the article from Mediapost

Soccer Fans Kick Up Internet Traffic

Hundreds of thousands of rabid soccer fans travelled to Germany for World Cup thrills, but millions around the world are going online to join in the excitement. After recording 5.7 million visitors to the official 2006 FIFA World Cup site hosted by Yahoo! in the months leading up to the World Cup, comScore reported that on the opening day of the tournament, more than five million unique visitors went to the site. Read more.

The Internet: Where the Money Is

According to the new eMarketer report, Financial Services Online Marketing, the US financial services industy's online ad spending will increase by 33.3% this year and it will reach $3.52 billion in 2010. Read more

Online Ad Spend Predicted To Reach $20 Billion

Online's share of U.S. measured media spending is poised to grow to 12 percent in 2006--up from just 10 percent a year ago, projects TNS Media Intelligence. Read more