Although online advertising continues to be the driving force of the advertising industry, there's a black cloud on the horizon in the vein of click fraud. What exactly is it, and should I as an Internet marketer be concerned about it? Read More>>

The Emergence of Dayparting

There were some interesting debates at last month’s Search Engine Strategies Conference in London with regard to perfecting paid listings. One of the most noteworthy was the issue of Dayparting which is likely to impact the PPC landscape within the next twelve months. Read More>>

Top Search Terms Last Month

What were the most searched for phrases last month? More>>

IR NEWS:

Martin Murray to Present at Search Engine Strategies Conference, San Jose

Martin Murray is to speak alongside Eric Schmidt, CEO Google, at the upcoming Search Engine Strategies conference in San Jose, California next month. Read More>>

Search Engine Marketing Training

Learn how to set up, implement, manage and deliver successful online marketing campaigns at our upcoming training sessions in August. Register today to avoid disappointment.

Interactive Return publishes Online Marketing Code of Ethics

Interactive Return commits itself to using exclusively ethical means in the promotion of its clients' websites and online brands. To support this, we have now published our own Online Marketing Code of Ethics. Learn more>>

Interview with Martin Murray on Search Engine Marketing

At the 2006 Search Engine Strategies Conference in London Martin Murray, CEO of Interactive Return, was interviewed about the importance of Search Engine Marketing and how to achieve that elusive number one ranking in Google. Download Martin's interview.

Online Ad Spend Predicted To Reach $25.9b by 2011

Online ad spending will continue to climb for the next five years, reaching an estimated $25.9 billion by 2011, according to a report issued today by Jupiter Research. Read more of the article from MediaPost.

Online Ads Up; Overall Industry Growth 5%

Online advertising continues to grow at a striking pace, lifting a tepid overall ad climate, says a TNS Media Intelligence report. Overall industry growth will be carried by online media and TV. Read more.

Google Continues to Dominate Search Ad Market

Google reported earnings of $721.1 million for the second quarter of 2006, distancing itself from rival Yahoo!, which reported lower-than-anticipated revenues for the same period. Google also reported the addition of 1,152 employees during the quarter, and announced plans to integrate the radio advertising placement system DMark Broadcasting into its main operations. Read more.

Yahoo! Delays Search Marketing Overhaul

Yahoo! is pushing back a planned upgrade to its search marketing platform. The upgrade, originally scheduled for the third quarter, will be delayed until at least the end of this year. Read more.

Google Garners 45% of Search Queries

Google last quarter captured 44.7 percent of all U.S. searches--almost as many as Yahoo, MSN and Time Warner combined, according to new data released Tuesday by comScore Networks. Read more.

Online Display Spending Grows 46% in Q1

Spending on online display ads in the first three months of the year surged 46.4 percent from the same period in 2005, according to data released last week. Read more.