Search engine acquisition, algorithm updates, and changing SEO guidelines can result in massive fluctuations to your search engine rankings. So, how can you stay ahead in 2006? More>>

Link Building 101

One of the most overlooked steps in any search engine optimisation campaign is link building. Building relationships or "inbound links" to your site can be time consuming and daunting, but very rewarding in the long run. More>>

Top Search Terms Last Month

What were the most searched for phrases last month? More>>

IR NEWS:
We're Recruiting!

We are recruiting a Search Engine Marketing Executive to join our Online Marketing Team. If you're enthusiastic about the Internet and online marketing, apply today>> More>>

Martin Murray to Judge the 2006 Digital Media Awards

Martin Murray, CEO Interactive Return, has been invited to judge the upcoming 2006 Digital Media Awards. More>> More>>

Search Engine Campaign Manager: New Functionality Added

The Interactive Return Development team have recently added additional reporting functionality to our client extranet, Search Marketing Campaign Manager. More>>

Though reliable 2005 figures are still pending, it appears that the online ad market is continuing to expand at a rate of 25% per year. But it's the rate of growth for Internet marketing that's turning heads on Madison Avenue: In 2002, online ads totaled $6 billion — half of last year's tally. Read the article from SmartMoney.

MSN to Drop Yahoo! Within Six Months

Microsoft announced earlier this month that they would be replacing Yahoo!'s paid search advertisements with ads managed through MSN's new adCenter sometime in the next six months. Read the article.

Survey: Google The Most "Influential" Brand

A brandchannel.com survey of 2,528 marketers and students named Google the world's most "influential" brand in 2005, followed by Apple, Skype, Starbucks and Ikea. Read the article on CNet.

Is Your Googlephobia Justified?

2005 could go down as the sea change year in consumer media. Broadcast network TV ratings fell to their lowest level in TV history, newspapers struggled to connect with young readers and a new player emerged as the most valuable media company: Google, with a stock market value of $130 billion and aggressive plans in its search for expansion. Read more from AdAge.

Forecast: CPGs' Online Spending To Jump 17% In 2006

Research firm eMarketer projects consumer packaged goods firms will spend $470 million in online marketing this year, up 17% from 2005. While some of the spending will go to advertising buys, eMarketer anticipates greater returns for CPG companies in building their own branded sites to encourage relationships with consumers. Read more from AdWeek.