The recent account of BMW's expulsion from Google's organic results listings for using black hat optimisation techniques made headlines throughout mainstream offline media. So, what exactly are considered black hat practices? More>>

Easy Steps to Setting Up A Google Adwords Account

The key to a successful Google Adwords campaign is to research and identify the most popular keywords used by searchers relating to your product, and as such this should be the first step in setting up any Adwords account. More>>

Top Search Terms Last Month

What were the most searched for phrases last month? More>>

IR NEWS:
New Client Wins

Delta Index, The NLP Group and USL Technologies recently retained Interactive Return to create and manage their online marketing campaigns. More>>

We're Recruiting!

We are recruiting a Search Engine Marketing Executive to join our Online Marketing Team. If you're enthusiastic about the Internet and online marketing, apply today. More>>

Less than a week after being booted out of Google's organic results for the use of doorway pages, the German version of BMW's site was placed back into the index at Google. Matt Cutts talks about the re inclusion. Read more.

Google, Yahoo Show Double-Digit Paid Search Growth

Sponsored link impressions on Google and Yahoo! grew 16 percent in the past six months, according to data released by Nielsen//NetRatings. Read the article from Media Post.

Display Ads Balloon 12%

Online marketing served more than 138 billion display ads last month, marking a 12 percent increase from December, according to new data from Nielsen//NetRatings AdRelevance. Read the article.

Microsoft Rebrands MSN to Focus on Content

Microsoft will repackage its free e-mail, search and instant messenger services under the new brand "Live," perhaps spelling an end to the software giant's Web portal, MSN. Microsoft explained that MSN would live on as a content source, with a focus on Web video. Read more from Yahoo! News.

Automakers Shift Ad Budgets Online

Automakers will drastically increase their spending on online marketing in the next two years, according to a study released last week by eMarketer. Read more.