Interactive Return is proud to announce the launch of Search Marketing World 2007. Taking place 21 March 2007 in the Royal Hospital Kilmainham in Dublin, it promises to be the premium event in Ireland for businesses looking to learn more about Search Engine Marketing. Meet the search engines, learn from the professionals. Click here for more details.

Online Marketing Predictions for 2007

As 2006 draws to a close, it's time again for reflection and predictions for online marketing in 2007. If I look into my magic 8-ball, what can I see for 2007? Read More>>

Search Engine Optimisation and Flash Sites

When used in small doses, Flash is not an obstacle to search engine visibility. But what happens when it is used extensively? Read More>>

The Perfect Office Christmas Party, Thanks to Search

As the Christmas season draws closer, the office Christmas party has to be organised. Where is the best place to start looking for ideas, so that this year will be the year to top all office Christmas parties? Read More>>

Top Search Terms Last Month

What were the most searched for phrases last month? More>>

IR NEWS:

Martin Murray to Speak at Search Engine Strategies Chicago

Martin Murray is to speak alongside search authority Danny Sullivan at the upcoming Search Engine Strategies conference in Chicago on 05 December. Read More>>

Interactive Return Partners with Irish Times Training

Interactive Return recently partnered with Irish Times Training to deliver comprehensive search engine marketing courses. Register today and learn how to set up, implement, manage and deliver successful online marketing campaigns.

IR is Recruiting

We're currently recruiting a Client Services Director, ASP.NET Web Developer and Search Engine Marketing Executive. Click here for more details.

Analysts Bullish on Online Ad Spending

It started with one major source, and now others are following and raising their estimates of online ad spending in both the third and fourth quarters. The Internet Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) released new data last week showing that US Internet advertising revenues reached a record $4.2 billion in the third quarter of 2006. Read more of the article from eMarketer.

The Future of Web Ads Is in Britain

Online advertising is racing ahead in Britain, growing at a roughly 40 percent annual rate, and is expected to account for as much as 14 percent of overall ad spending this year, according to media buying agencies. That is the highest level in the world, and more than double the percentage in the United States. Read more.

Troubling '07 Forecast for the Old-Line Media but Not for the Online

Recent forecasts from analysts and agencies all pointed to a challenging year ahead for the traditional media along with substantial growth for all things online. Television, radio and newspapers will experience slow growth and ongoing audience declines resulting in ad spending following consumers online. Read more.

Google Takes Nearly Half of Search Shares for October

Internet users conducted over 3 billion searches on Google in October, accounting for 23 percent year-over-year growth for the search provider, according to the "October U.S. Search Share Rankings" data released by Nielsen//NetRatings. Read more.

176 Newspapers to Form a Partnership with Yahoo!

Last week a consortium of seven large US newspaper chains representing over 176 daily papers announced a broad partnership with Yahoo! to share content, advertising and technology. Read more.