At the recent SES San Jose conference, Eric Schmidt, CEO of Google, outlined some new directions for the leader in search. Martin Murray, who was also speaking at the event, reports on what's happening at Google. Read More>>

Web Analytics for Successful Online Marketing

Marketers that leverage the power of their web analytics program truly reap the benefits and make full potential of their online marketing campaigns. Read More>>

Top Search Terms Last Month

What were the most searched for phrases last month? More>>

IR NEWS:

Irish Firm Features in Major Search Conference

Martin Murray, CEO of online marketing agency, Interactive Return, joined Internet celebrities such as Google's CEO, Eric Schmidt in sharing his expertise to over 10,000 delegates at the prestigious Search Engine Strategies Conference, held at the San Jose McEnery Convention Center in San Jose, California. Read More>>

Martin Murray in The Sunday Times

Martin Murray, CEO of Interactive Return, was quoted in the Business section of The Sunday Times last week. Read the article

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We are currently recruiting a >Search Engine Marketing Executive to join our Online Marketing Team. If you're enthusiastic about online marketing and have a passion for the Internet, apply today.

Search Engine Marketing Training

Our next Search Engine Marketing training sessions are fully booked. However, there are still places remaining for our sessions scheduled for October. Register today to avoid disappointment.

Online Advertising to Reach Nine Percent of Total Ad Spend by 2011

Paid search is the primary driver of growth in the online advertising market, having overtaken display advertising in 2005, and it will remain the largest component over the next five years, driving online ad spend to nearly one-tenth of total U.S. ad spend, according to a new report from JupiterResearch. Read more.

Online Ad Spending Predicted To Soar 35% Internationally

Online ad spending will climb to $11.6 billion internationally this year--marking a growth rate of 35 percent, predicted Merrill Lynch. For 2007, the international online ad spend is projected to climb to $14.5 billion, marking 24 percent growth. Read more.

Search Queries Surge 30%

U.S. web users conducted 6.3 billion searches last month--up 30 percent from July of 2005, according to new data from comScore's qSearch unit. Google sites drew 43.7 percent of all online searches last month whilst Yahoo sites garnered 28.8 percent. Read more.

UK Online Spending Soars

Britain is fast becoming a nation of online shopkeepers. New research from Datamonitor, commissioned by PayPal, estimates that the number of online shoppers in Britain will increase by 10 million, rising to nearly 25 million by the end of the decade. Read more.

Generational Shift Seen In Media Consumption

A generational shift is under way in the consumption of media. Hours spent watching television and reading newspapers are in decline, particularly among the young; hours spent surfing the internet are rising in proportion. Read more.