What does holding the top slot in Google mean to you? Is it the Holy Grail of your online search strategy? Does it equal success for your company? More>>

Myths About Meta Data

There has been much debate on the topic of meta data and the importance of its role in optimising a website for search engines. The following article dispels and highlights some of these Myths about Meta Data! More>>

Top Search Terms Last Month

What were the most searched for phrases last month? More>>

IR NEWS:

We're Recruiting!

We are recruiting a Search Engine Marketing Executive to join our Online Marketing Team. If you're enthusiastic about the Internet and online marketing, apply today. More>>

Interactive Return At The Annual IIA Congress

Interactive Return will be speaking at the Online Marketing Round Table sessions at the upcoming Annual IIA Congress on 25 May in Fitzpatrick Castle Hotel, Killiney, Dublin.More>>

Interactive Return continues Impressive Growth

In response to phenomenal demand for online marketing services, Aisling Blake recently joined the online marketing team. More>>

The amount spent on Internet advertising in the U.S. rose by 30 percent last year to a record $12.5 billion, according to a report released last week by advertising trade group the Interactive Advertising Bureau and PricewaterhouseCoopers. Read more from the IAB.

Google Continues To Grow Search Market Share

Google Inc. in March increased its share of the U.S. search market for the eighth consecutive month, according to ComScore Networks. Read the article.

Once-Wary Industry Giants Embrace Internet Advertising

Consumer packaged goods brands are some of the largest advertisers worldwide; increasingly, they too are shifting large portions of their ad budgets to the Internet, according to The Wall Street Journal. Read the article.

Click Fraud Clouds A Bright Online Future

Mercury News technology columnist Mike Langberg suggests it is still too early in the history of search advertising to know the extent to which click fraud will disrupt the industry. Read more.

Integrating Search into Offline Marketing

Marketers need to take Web search into account when planning TV and print campaigns because keyword advertising integration provides data on the effectiveness of TV and print ads. Read more.

Should SEO Be Part of Journalism 101?

Newspapers can no longer afford to ignore search engine friendly tactics like keywords in story headlines and text? Read more from the New York Times.