How do you choose the correct search engine marketing strategy? How do you ensure you're focusing all your resources on the right program? Well, that depends on your core objectives. More>>

SEO & Building Brands

Typically, brand managers don't understand how search engines work. It is generally not one of their primary marketing responsibilities. Many brand managers with successful brand name products assume it's easy for their Web sites to rank highly in search engine results. In many ways, this is untrue. More>>

Top Search Terms Last Month

What were the most searched for phrases last month? More>>

IR NEWS:
Interactive Return & The Marketing Institute

Martin Murray, CEO, is speaking at the first Marketing@Night events held by The Marketing Institute tonight. More>>

Appointments at Interactive Return

Interactive Return has made a number of appointments to the position of Account Director and Finance Administrator. More>>

Search Engine Marketing Workshops

It's your last chance to register for the upcoming online marketing workshops 9th & 10th November. Reserve your place for Google University, Part I or Google University, Part II today. More>>

As corporations put more ad dollars into online campaigns, the Web's big boys are seeing record sales -- and likely to keep on doing so. Read more on BusinessWeek.

Internet Revenue Hits New High

Internet advertising revenue for the first six months of 2005 hit a record new high, according to a recent report by the Interactive Advertising Bureau and PricewaterhouseCoopers. Read the article on AdAge.

Online Ad Spending, and Prices, Move Higher

According to a new study released by Deutsche Bank and MediaPost Monday, third quarter online ad spending rose about 10% over the preceding quarter and prices for paid search cost-per-click ads rose up to 10%, with 18% seeing increases of 11% or more. Read more from eMarketer.

The Death of Television: Will the Internet Replace the Boob Tube?

The television of the future will provide entertainment on demand; whatever, whenever, and wherever you want. It will be far superior to TiVo, it will outshine Apple's new video iPod and it will be far more grandiose than even that Qwest ad from the late 1990s... Read more from Slate.com.

Yahoo! Search Ends Monthly Minimums

In a move designed to encourage small businesses to buy keywords, Yahoo! on Friday eliminated its $20-a-month minimum spending requirement. Now, advertisers can buy keywords without meeting any minimum in click-through fees. Read more from Media Post.