Global ad spending continues to rise and is predicted to top $400 billion in 2005. More>>

When Is The Best Time To Send Email Marketing Campaigns?

Clients frequently ask us about the best times to send out their email campaigns in order to maximise click-through rates and conversions. With all the effort that we put into achieving great results through design, it cert. More>>

Top Search Terms Last Month

What were the most searched for phrases last month? More>>

IR NEWS:
Interactive Return Shortlisted for Golden Spider Awards

Interactive Return has been shortlisted for the 2005 Eircom.net Golden Spiders Irish Internet Awards. More>>

Martin Murray to Judge the 2006 Digital Media Awards

Martin Murray has been invited to be a judge for the 2006 Digital Media Awards. More>>

Festive Season Begins Early for Interactive Return

Although Interactive Return prides itself on round-the-clock service delivery don't forget that our offices close at 3:00 pm this Friday for our Christmas Ball in Mount Juliet.

Another strong quarter puts 2005 on track to be the best year for online advertising on record with Internet advertising revenues totaled a record $3.1 billion for the third quarter of 2005. Read the report from IAB & PWC.

Search Use Surges, No. 2 Online Task

Search engine use has continued to surge in the last year, according to a new report by the Pew Internet & American Life Project and comScore Networks. Read the article on Media Post.

Keyword Costs, Ranking Volatility Up in Q3

The average "cost per keyword" increased from $20 in July to $26 in September according to the Search Trend Report for 3Q05 by DoubleClick, writes DM News. Read more.

Shoppers Rush Online for the Holidays

Scattered reports from retailers indicate a robust beginning to the online holiday shopping season, as many shoppers chose to avoid the crowds at the mall over the Thanksgiving holiday weekend. Read more from The San Jose Mercury News.

Gunning for Google

Yahoo! and Microsoft, in an ongoing challenge to the search kingpin, pursue partnerships that are altering the Internet landscape. Read more from Business Week.