Interactive Return - Online Marketing Specialists
 
May 2005
By Aisling Brennan

 
ARTICLES:
Effective Email Marketing Campaigns

Email marketing works really well for marketers who know how to use it. More>>

How the Integration of E-commerce Functionality Can Increase Profitability

Although not a new development e-commerce solutions are often overlooked during the initial website design and development phase. More>>

Top Search Terms Last Month

What were the most searched for phrases last month? More>>


IR NEWS:
Online Marketing Training Workshops

A few places still remain at Interactive Return's upcoming online marketing workshops in July 2005. More>>

Recent Client Wins

New client wins last month include Car Buyers Guide, and CIE. More>>

 
 
INDUSTRY NEWS:
Online Ad Revenues Up 33 Percent In 2004

Online ad revenues for 2004 were up 33 percent to $9.6 billion, the highest level ever, according to the latest report from the Interactive Advertising Bureau and PricewaterhouseCoopers. Read more.

Ask Jeeves Acquires Excite Europe

Web search engine Ask Jeeves Inc., which has agreed to be acquired by Barry Diller's IAC/InterActivCorp, said Friday it purchased Excite Italia BV, the operator of Excite Europe, from Tiscali SpA. Read more from Forbes.com.

MSN Toolbar with Desktop Search Officially Launches

After five months in beta, Microsoft has released the final version of its desktop search application, incorporating many new features, including options to search as you type, save and display your search history, set the default to search either your desktop or the web, and more. Read the article from Search Engine Watch.

Google Search History Tool Launched

Google has rolled out a seriously cool search history feature that automatically keeps track of all of your web searches and every page that you view from search results. Read the article from BusinessWeek.

 
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