Interactive Return - Online Marketing Specialists
 
March 2005
By Aisling Brennan

 
ARTICLES:
Search Engine Industry: An Update

AOL and MSN launch their new search engines, Yahoo! rebrands PPC subsidiary, while Google Desktop Search moves out of beta testing. More>>

Standards, Semantics and SEO

Designing with web standards results in web sites that are accessible to the greatest possible audience, cheaper to maintain and future proofed to cope with any new browsers which may emerge in years to come. More>>

Top Search Terms Last Month

What were the most searched for phrases last month? More>>


IR NEWS:
Online Marketing Training Workshops

After six years of sharing its online marketing expertise with the world, Interactive Return is now offering a new portfolio of training workshops. More>>

 
 
INDUSTRY NEWS:
MSN To Launch Its Own Paid Listings Program

MSN announced last week that it will enter the paid search arena with a full-blown self-service paid listing program similar to those run by Yahoo! and Google. Read more.

Paid Search Market Shares: Google - 35%, Yahoo! - 31.8%, MSN - 16%

ComScore Networks recently reported that Google now owns 35% of the paid search market and Yahoo! with combined Overture, AltaVista and FAST properties owns 31.8% of total market share. Read more.

Barry Diller's IAC Group to Acquire Ask Jeeves

Media conglomerate IAC/InterActiveCorp agreed today to buy search and portal Web site operator Ask Jeeves in a stock-swap deal the companies valued at around $1.85 billion. Read the article from PCWorld.

Search, the Next Generation

A rash of specialized search engines may actually boost Google and Yahoo in the short term. But in the long run, it's another story. Read the article from BusinessWeek.

 
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