Interactive Return - Online Marketing Specialists
 
June 2005
By Aisling Brennan

 
ARTICLES:
Search Engine Marketing & Online Public Relations

The techniques you use to promote your website in search engines can also be used to achieve online visibility for your latest press release. More>>

Is Google's Sitemaps For You?

One of the releases from Google that caught my attention was the recent launch of Google's Sitemaps program. More>>

Top Search Terms Last Month

What were the most searched for phrases last month? More>>


IR NEWS:
Online Marketing Workshops - July 2005

It's your last chance to register for the upcoming online marketing workshops 6th & 7th July. Reserve your place for Google University, Part I or Google University, Part II today. More>>

Recent Client Wins

New client wins last month include The Bravo! Group and Marlin Apartments. More>>

 
 
INDUSTRY NEWS:
Google Most Valuable Media Company

Google Inc. took over the top spot as the most highly valued media company this week, surpassing Time Warner Inc. in just 10 months of trading as a public company. Read more on ABC News.

First-Quarter Web Ad Sales Hit $2.8 Billion

Web ad sales were at their height in the first three months of 2005, after two years of steady growth in online advertising following the dot-com fallout. Read more.

Google vs. Yahoo: Clash of Cultures

What kind of corporate culture does an Internet company need: a by-the-numbers and increasingly Hollywood-savvy environment like Yahoo's? Or can an intellectual playground like Google continue to grow and thrive even as it approaches $4 billion in annual revenue? Read the article from C/Net.

AOL Raises 2005 Online Ad Growth Target

The company expects online ad revenue growth to exceed the projected 20 to 25 percent average growth for the U.S. online ad industry. Read the article from ZDNet.

 
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