By Martin Murray
CEO
The Search Engine Marketing Professionals Organisation (SEMPO) has
issued its 2004 survey of online advertisers. Key findings from the survey include:
- The current annual search engine marketing spend in the US and Canada is estimated to be $4 billion.
- Brand Awareness is advertisers' top objective followed by selling
- Return on Investment is outpacing inflation
- Search Engine Marketing is poaching budget from web advertising, email and print ads
- Senior executives consider Search Engine Marketing a high business priority
- Advertisers plan to increase their Search Emgine Marketing spend by 41%
- Nine out of 10 respondents engage in organic search marketing. Three-quarters engage in paid placement.
The survey was carried out on behalf of the Search Engine Marketing Professionals Organisation
(SEMPO). 288 online advertisers in the US and Canada were surveyed.
The State of Search Engine Marketing 2004 report can be downloaded here.
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