Interactive Return - Online Marketing Specialists
 
August 2005
By Aisling Brennan

 
ARTICLES:
Learning from Logs

Do you want to know which sites and search engines referred visitors to your site? Or how about when Google last crawled your home page? Your log files contains the answers to these questions and many more.More>>

What Does A Search Engine User Look Like?

Well, according to a new Hitwise study released earlier this month, it depends entirely on the search engine. More>>

Top Search Terms Last Month

What were the most searched for phrases last month? More>>


IR NEWS:
Google University Workshops

A few places still remain at our upcoming online marketing workshops, Google University Part 1: Sponsored Listings and Google University Part II: Organic Listings in September 2005. Register today>>

Interactive Return Continues Impressive Growth

In response to increased demand for web services Interactive Return recently hired a new addition to the Interactive Return Online Marketing team. Read the article>>

 
 
INDUSTRY NEWS:
Internet Ad Spend To Reach $18.9 Billion By 2010

Online ad spending will surge to $18.9 billion by 2010--up about 59 percent from an estimated $11.9 billion this year, according to a report released Monday by Jupiter Research. Read more on Search Engine Watch.

Relax, Bill Gates; It's Google's Turn as the Villain...

Many in Silicon Valley are skittish about Google's size and power. They fret that the very strengths that made Google a search-engine phenomenon are distancing it from the entrepreneurial culture that produced it - and even transforming it into a threat. Read the article from The New York Times.

New Google Talk Offers Instant Messaging & Voice Chat

As widely expected, Google waded into the instant messaging space last week with the debut of Google Talk, an IM client that also offers the ability to make voice calls between computers. Read the article.

Murdoch Casts His Net Over Online Search

News Corp is in talks to buy a stake in an unnamed search engine as part of its plan to create a major portal and expand on the internet, chief executive Rupert Murdoch recently announced. Read more from Silicon.com.

 
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