Interactive Return - Online Marketing Specialists
 
April 2005
By Aisling Brennan

 
ARTICLES:
Linking Building Strategies: Why Bother?

While there are numerous criteria that engines use in their algorithms two of the constants are relevant content and numerous inbound links. More>>

Search Engine Marketing Glossary

Do you know the difference between a Spider and a Robot? Or Scooter from Slurp? What about Cloaking and Spamdexing? Find out in our new Search Engine Marketing Glossary. More>>

Top Search Terms Last Month

What were the most searched for phrases last month? More>>


IR NEWS:
Online Marketing Training Workshops

Some places still available on Interactive Return's online marketing workshops in May 2005. More>>

 
 
INDUSTRY NEWS:
Yahoo! Search Marketing Launched, Farewell Overture

Yahoo! announced at the Search Engine Strategies conference that they would be rebranding Overture into Yahoo! Search Marketing and it looks like the first step was made today with the live Yahoo! Search Marketing Solutions site up and running. Read more.

Google does Grimsby, Gateshead and Glasgow

Google announced Monday that it's finally introduced Google Local UK and Google Maps UK. Read more.

Gates vs. Google: Search and Destroy...

Bill Gates is on a mission to build a Google killer. What got him so riled? The darling of search is moving into software—and that's Microsoft's turf. Read the article on Fortune.com.

Google Debuts Local Mobile

Google has added a new service that enables cell phone users in the U.S. to use a remarkably robust version of Google Local directly from a mobile handset. Read the article from Search Engine Watch.

 
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